BIG WILLY STYLE is inspired by a special needs athlete with an enormous love of sports. Will is a fun-loving and refreshingly innocent boy with a passion for sports. Though he is unable to compete with his peers athletically he always feels part of the team by wearing the gear.
We created this brand as a fun way to celebrate Will and try to help other athletes facing various physical, emotional and intellectual challenges because at Big Willy Style we believe that all athletes are created equally! A percentage of our sales go to organizations like the Special Olympics. We also support a local, volunteer sports program called Special Talents Adaptive Recreation (STAR). The STAR basketball program matches special needs athletes with youth volunteers for one on one basketball instruction and fun!
When Will was younger we would jokingly ask him “how do you roll?” and the answer was always, “Big Willy Style”. Wear it daily and change it often because that is how Big Willy rolls!.